STORY: The poster revealed depicts a Qatari traditional headwear being thrown in the air, a celebratory move done by local fans watching soccer. Other elements included are a soccer ball and Arabic writing reading ‘Hayya,’ which translates to, ‘let’s go’.

The design was created by Virginia Commonwealth University in Qatar graduate, Bouthayna Al Muftah.

“The Ghitra (Arabic word for ‘traditional headwear’) raised in the air on the main poster, as you can see, is supposed to express also that feeling of how people celebrate a win. So, I wanted to show that in a kind of an indirect way to represent Qatar and just the feelings of joy,“ Al Muftah told Reuters after the ceremony.

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